Resume
Keith Becker
1225 Mill Ave. ~ Eugene, OR 97401 ~ 650-867-9357 ~ kbecker@uoregon.edu
OBJECTIVE
Seeking a public relations position that utilizes my writing, communication, strategic, and marketing skills.
EDUCATION
University of Oregon, Lundquist College of Business and School of Journalism and Communication Bachelor of Science in Business Administration and Journalism Expected June 2012
• Concentrations in Sports Business and Public Relations; GPA: 3.61
EXPERIENCE
Founder, Writer and Editor, The UO Sports Dude Blog (Eugene, Ore.) September 2009 – Present
• Created the site and wrote posts 2-3 times per week on sports through the eyes of a college student at: http://uosportsdude.com, generating over 65,000 total visitors
• Built awareness for the site by utilizing social media (over 1,000 twitter followers, 650 facebook fans, stumble upon, etc.)
• Featured Columnist on BleacherReport.com for Oregon Basketball, totaling over 35,500 reads, official Oregon Ducks blogger for BusterSports.com, guest columnist for the Oregon Daily Emerald
Account Executive, Allen Hall Public Relations, University of Oregon (Eugene, Ore.) October 2009 – Present
• Employed a social media strategy, wrote press releases, and compiled media lists for Communicate with CLASS
• Researched best practices for implementing McDonalds’ social media campaign, a Muscular Dystrophy Association fundraising event and Communicate with CLASS
PR Associate and Editor, Vineberg Communications (San Francisco, Calif.) June – September 2009
• Supported launch of GloPos.com, a location software for mobile devices, by strategizing campaign release for the TechCrunch50 Conference in San Francisco
• Conducted media and blogger outreach for technology clients, including Eco-Safe USA and GloPos., pitched stories to publications; published in Food Manufacturing
• Targeted and organized hundreds of companies seeking new representation • Wrote blog posts on environmental companies for GreenerNewsBlog.com three times a week
• Utilized extensive social media tools to publicize clients and blogs, and track media coverage
• Edited books, articles, press releases and case studies for clients
Media Intern, National Senior Games, (Palo Alto, CA) June – July 2009
• Arranged media relations with newspapers and TV stations, including the San Francisco Chronicle and the NBC Bay Area affiliate
• Authored several articles on athletes and events, appearing in the San Mateo Daily Journal and others
Research Assistant, Warsaw Sports Marketing Center (Eugene, OR) January – March 2009
• Created a survey that assessed the use of green initiatives in professional sports
• Engaged sports franchises to participate in the study by cold calling front offices
Sports Reporter, San Mateo Daily Journal (San Mateo, CA) September 2007 – March 2008
• Published over 25 articles to a readership of 25,000, covering local high school football and basketball
ACTIVITIES
• Communications specialist, Warsaw Sports Marketing Club, University of Oregon Sept. 2008 – Present
• Sports Editor for San Mateo High School newspaper for four years 2005-2008
