Tag Archives: ambush marketing
The Green Man: An Integrated Sports Marketing Ambush Strategy
Posted on11. Dec, 2009 by Keith Becker.
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It’s no secret that people are attracted to celebrity. That’s why brands and mega-corporations hire athletes, actors and hot women to promote their products: people often blindly emulate and imitate the stars they idolize. Michael Jordan built Nike, George Foreman became known more his grills than his boxing career, and Peyton Manning, well, he’ll endorse [...]
